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No matter what kind of controversy Kate Moss finds herself embroiled in, she’s always bouncing back with a one fabulous ad campaign or another. This time, she’s starring in Longchamps new handbag campaign for fall. We took this news with a grain of salt, only because the two ideas (Kate Moss + Longchamps) seemed unsual. There was certainly a lot of gossip in the fashion industry about this particular ad campaign, as major design houses tend to want to distance themselves from controversial models.

Since 1948, Longchamps has been making posh bags for posh women. Longchamps bags favor solid structure, rich leather materials, and bold hardware. Some may find it unusual to pair the bohemian, free-spirited Moss with a traditionally stuffy line of handbags, but Kate Moss’s new fall 2010 ad campaign for Longchamps hits all the right notes. Moss can really glam it up when she wants to. In the Longchamps ads, she looks soft, feminine and sophisticated. With just the right amount of polish and approachability, Moss is able to transform these bags into something every girl wants.

What do you think of this ad campaign?