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If you want a bag with bohemian, slouchy cool then you’ve got to have the PS1 messenger bag. Celebrities are racing to Proenza Schouler counters everywhere and buying them up in every shade available. We’re not kidding. We’ve seen Leighton Meester in different paparazzi photos carrying the bag in every shade that Proenza Schouler makes!

Check out the gallery of stars that are keen on the PS1 It bag!

(From Left to Right) Leighton Meester, Dakota Fanning, Jessica Alba

(From Left to Right) Kirsten Dunst, Mary-Kate Olsen, Nicky Hilton

It’s a rather simple bag with no excessive hardware, studs, or fringe in sight, and yet it’s the minimalist appearance that has everyone going crazy. In a utilitarian style, this suede messenger bag can be worn by both men and women. One thing is for certain: this bag is not a one-hit wonder. In fact, we’ve seen celebrities from Jessica Alba to Nicky Hilton carrying this bag on dozens of occasions.It’s simple, almost equestrian appearance, goes with everything. It is easy to see why this bag has caused such a style sensation.

Our designer-inspired version has been flying off the shelves. Our price tag is only $84, as opposed to Proenza Schouler’s price tag of $1,500. We keep true to the clean, minimalist appearance and quality materials. See for yourself:

What was the one coveted toy that everyone but you seemed to have when you were little? A Super Nintendo? A Gameboy? My Pretty Pony? A Barbie Dream house? Whatever that coveted item was, you were not happy until you possessed it. Whether you saved up your allowance, or bugged your mom and dad, or requested it from Santa, I bet you can still remember what it felt like to finally own the toy of your dreams.

“It” bags are like that for fashionistas. We see them everywhere, and everyone seems to have one but us. Then the cravings start, and if we’re not already maxing out our credit card to get them, we’re certainly dreaming about them at night. All of this fuss and desire and money spent brings us to an overwhelming question: What’s so special about It bags? And, furthermore, what makes a bag an It bag?

Technically, an It bag is a designer’s best-selling bag. Whatever bag generates the most sales is deemed an It bag. Yet, when stylish women around the world are ready to trample down the doors of Yves Saint Laurent to get their hands on a YSL Muse, we know that there is more to it than simple accounting. In fact, designers are able to make sure that their bags generate huge sales through some very clever marketing strategies.

All major design houses are involved in something called “seeding.” Seeding is a marketing tactic whereby top celebrities, stylists and entertainers are given the latest bags for free (this tactic also applies to the free distribution of other design goods like clothes, shoes, jewelry, and perfume). As annoying as it is that some of the wealthiest men and women in the world are given luxury items for free, marketing teams do this for one major reason: creating buzz. If a celebrity or model is seen photographed with the bag, it’s worth millions of dolalrs in sales.

There are many things that go into the making of an It bag: luxury, quality materials, a great marketing team, high cost, and status. Status is what we think we’ll have when we can afford to carry around the same bags as Kate Moss and Victoria Beckham.

It Bags become status symbols because of celebrities!

(From Left to Right) Kim Kardashian with YSL Muse bag, Lindsay Lohan with Botkier Bianca bag, and Victoria Beckham with Hermes Kelly bag

Unfortunately, as much as we might want to own an It bag sometimes the cost is prohibitive. Instead of shelling out thousands (yes, some of these bags cost as much as $50,000) or getting put on a wait list for five years (seriously!), most fashionistas now turn to designer inspired bags. We carry a huge selection of designer inspired bags so that you can wear the trends and own the covetable It bags without spending your year’s allowance on them.

Mention a Chloe Paddington, a Hermes Birkin or a Balenciaga Motorcycle bag to any fashionista and you’re guaranteed to make her drool. Design houses that moved from haute couture and ready-to-wear lines to include accessories (handbags and shoes) literally tripled their sales. Why? Because handbags and shoes are univerally wearable. You don’t have to be a Size 2 to carry the latest It Bag. In addition, carrying a designer handbag gives you status, and status is what every fashionista craves.

However, due to a nearly global economic reccession that we’re still feeling the pinch from, not all of us can afford to own the latest It bag. Don’t worry. Designer inspired handbags are here to rescue you! Bag Inc. has created the highest quality designer inspired bags on the market, so that you can get the status of the It bag without shelling out thousands of dollars for it!

Our designer-inspired bags are economical, but they’re also well-made and nearly indistinguishable from other designer bags. For example, if you carry our Jane Croc Leather Bag you’ll definitely get the nod of approval from discerning fashionistas. They won’t have to know that you only $129 for it (as opposed to $5000!!).

The two best reasons for buying designer inspired handbags instead of designer handbags is Cost and Status. At Bag Inc., we aim to bring you the best quality designer inspired handbags so that you can carry the coolest trends at the lowest cost.

Take a look at some of our current favorite handbags available for purchase right now!

Click here to view a full list of this season’s MUST HAVES!

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